Discovery Channel more popular in India than MTV!
The latest ratings by TAM Media Research on TV viewership in India shows some of great trends:- Discovery Channel is the highest rated English language channel with a viewership of 13%... MTV is a distant 3rd.
- 60% of men watching TV watch Discovery Channel
- News channels, with all of them regurgitating the same news couldn't cross 5% each.
The Economic Times has an article about these results that I've quoted from below but these guys miss a few things:
- I have rarely seen ANY English content on MTV India - so does it qualify as an English channel???
- There's no analysis on the news channels' viewership except to say that "affluent Indians" seem to prefer watching an English movie to watching the news.
- TAM - what does it expand to/mean??? Indians have this tendency to create acronyms and then assume the whole world knows about them! TAM expands to "Television Audience Measurement".
Discovery displaces MTV in viewship-Entertainment-Media / Entertainment -News By Industry-News-The Economic Times
Discovery topped the share with 13 per cent in the first half year against eight per cent last year, followed by Star Movies and MTV at 12 per cent each.English news viewership lagged far behind infotainment with channels like NDTV 24X7, CNN IBN and Times Now managing a share of just about 5 per cent each.There's the usual plug in the article to the Internet posing a major challenge to TV viewership.
Technorati Tags: TV in India, Discovery Channel, MTV India
