With this acquisition, Google will now practically own the feed generation and management market as Feedburner is the preferred method through which most bloggers (including me) process their feeds. A nice fit when integrated with Google's Webmaster tools and Google Reader apps.
Here's what Tech Crunch has to say about this:
$100 Million Payday For Feedburner - This Deal Is Confirmed
Feedburner is in the closing stages of being acquired by Google for around $100 million. The deal is all cash and mostly upfront, according to our source, although the founders will be locked in for a couple of years.
Technorati Tags:
Feedburner,
Google,
blogging,
newsfeeds
